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The world’s most popular sport demands some truly world-class branding. For UEFA and FIFA’s next two international tournaments, that task fell to portuguese agency Brandia Central.

More than one billion fans tuned in to watch the final of the 2014 FIFA World cup, and the European Championships isn’t far behind in terms of global attention. For branding teams, the pressure is on. And, like the olympics, there are many layers of complexity in terms of what your designs need to achieve.

Source: The secrets behind the Euro 2016 branding | Creative Bloq

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